Skip to main content

Designing for an Empathetic User Experience

Design & Front-end
Amanda McKee
Audience Experience Level
Drupal Beginner

As developers, designers, and technologists our role is to create user-focused online solutions while still meeting organizational goals. We must consider accessibility, responsive design, adherence to branding guidelines, and a number of other factors, as we build beautiful -- and functional -- online solutions.  

However, what’s often neglected is the impact of emotion on an online experience.

When one is in an emotionally turbulent situation, whether this is a medical crisis or a stress-related issue, the user is typically not in his or her usual state of mind. That user is trying to find specific information -- often very quickly -- and the threshold for tolerance is much lower.

So what can we do to help users that are in crisis?

Language, colour, imagery, and the actual ‘call to action’ must all work together to create a calming and helpful online experience.

In this presentation, Amanda discusses best practices when designing for individuals in crisis. 

Takeaways include:

  1. Using language to convey empathy and trust;

  2. How proper image selection can help your audience;

  3. The impact of colour in crisis situations; and

  4. How to effectively adhere to corporate branding guidelines when designing for users in crisis.

This session is intended for front-end developers, designers, UX specialists, content creators, and anyone interested in improving the online experience for people in crisis.